Made to Stick, Chapter 2
- Though Heath and Heath don’t make the direct connection, how might this chapter on being unexpected apply to good writing? And, especially, to choosing a good research topic?
- How might this chapter help us understand the power of the infographic and movie poster? Do your productions follow Heath and Heath’s rules?
- Define gimmickry. Give two examples of gimmickry not mentioned in the reading. How does one creating an interesting and surprising text avoid gimmickry?
- Much of this chapter is about doing the unexpected, but what about the expected? Can you think of texts—songs, tv shows, books, movies—that follow an expected plot line but are still really good? How are they good if they’re expected?
- What’s the difference between curiosity and surprise?
- How might you purposely highlight knowledge gaps and create mystery and the need to find out more in your infographics?
- Read the article—an interesting and sad commentary on gender in technology—then read the comments section by clicking the view comments plus button under the article. What is the most interesting, shocking, factual comment that you read?
- What do most of the comments focus on? Why?
- Which is more interesting to you, the article or the comments? Why?
- Compare the article and comments for types of claims and evidence used, how do they differ?